Privacy policy

Welcome to Pure Start, operated by Ajmerani LLC (“we,” “our,” or “us”). We recognize that your privacy is of the utmost importance. This comprehensive Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, communicate with us, or purchase our baby bottles and related products.

By accessing or using our website, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). We collect this information from various sources:

A. Information You Provide Directly to Us

• Contact and Identity Information: Your first and last name, email address, postal address, phone number, and account credentials.
• Commercial and Payment Information: Records of products purchased, billing address, shipping address, and payment card details (which are processed directly by our secure third-party payment processors).
• Communications: Information you provide when you contact our customer service team, participate in surveys, leave product reviews, or interact with our social media channels.

B. Information We Collect Automatically

When you interact with our website, we utilize cookies, web beacons, pixels, and other tracking technologies to automatically collect specific data:

• Device and Network Information: Your IP address, browser type, operating system, internet service provider, and device identifiers.
• Usage Data: Information about how you navigate our site, including the pages you view, the links you click, the date and time of your visits, referring/exit pages, and the items you place in your shopping cart.

2. How We Use Your Information

We utilize the Personal Information we collect for various business and commercial purposes, including:

• Fulfilling Orders: To process your transactions, manage shipping and delivery, and send you critical transactional updates regarding your purchases.
• Customer Support: To respond to your inquiries, troubleshoot issues, and provide assistance regarding our products.
• Product Development: To analyze customer feedback and purchasing trends to improve our current product designs and develop new offerings.
• Marketing and Promotions: To deliver personalized content, newsletters, special offers, and advertising tailored to your interests (subject to your communication preferences).
• Website Optimization: To monitor site performance, conduct data analysis, test new features, and enhance the overall user experience.
• Security and Fraud Prevention: To protect our website, customers, and operations against fraudulent transactions, unauthorized access, and other illegal activities.
• Legal Obligations: To comply with applicable legal requirements, enforce our Terms of Service, and respond to lawful requests from government authorities.

3. How We Share Your Information

We do not sell your personal information to data brokers for monetary compensation. However, we may share your information with select third parties under the following circumstances:

• Service Providers: We engage trusted third-party vendors to perform essential services on our behalf, including payment processing, order fulfillment, shipping, email delivery, hosting, and data analytics. These providers are bound by strict contractual obligations to use your information solely for the services they provide to us.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your Personal Information may be transferred as part of the transaction.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, subpoena, or legal process, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Ajmerani LLC, our customers, or the public.

4. Cookies and Tracking Technologies

Our website relies on cookies (small data files stored on your device) to function properly. We use:

• Essential Cookies: Necessary for the operation of the website, such as keeping items in your cart.
• Analytical/Performance Cookies: To understand how visitors interact with our site, helping us improve functionality.
• Marketing Cookies: To track browsing habits and deliver targeted advertising.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function as intended.

5. Children’s Privacy

Our website and products are designed for and directed at adults (parents, guardians, and caregivers). In strict compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly solicit, collect, or maintain personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to permanently delete that information from our systems.

6. Data Security and Retention

We implement a variety of commercially reasonable administrative, technical, and physical security measures designed to protect your Personal Information from unauthorized access, loss, misuse, alteration, or destruction. This includes the use of Secure Socket Layer (SSL) encryption for transmitting sensitive payment data.

We retain your Personal Information only for as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Notice to California Residents

This section applies solely to residents of the State of California and outlines your rights under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA).

A. Categories of Personal Information Collected

In the preceding 12 months, we may have collected the following categories of Personal Information: Identifiers (e.g., name, IP address), Personal Information categories listed in the California Customer Records statute (e.g., address, phone number), Commercial Information (e.g., records of products purchased), and Internet or other similar network activity (e.g., browsing history).

B. Your California Privacy Rights

If you are a California resident, you have the following rights:

• Right to Know: You have the right to request that we disclose what Personal Information we collect, use, disclose, and sell/share.
• Right to Delete: You have the right to request the deletion of your Personal Information collected or maintained by us, subject to certain legal exceptions.
• Right to Correct: You have the right to request the correction of inaccurate Personal Information that we maintain about you.
• Right to Opt-Out of Sale or Sharing: While we do not sell your personal data for money, the use of certain third-party advertising cookies may be considered “sharing” or a “sale” under California law. You have the right to direct us not to sell or share your personal information.
• Right to Non-Discrimination: We will not discriminate against you (e.g., by denying goods, charging different prices, or providing a different level of quality) for exercising any of your CCPA rights.

C. Exercising Your Rights

To exercise your rights under the CCPA/CPRA, please submit a verifiable consumer request to us via the contact information provided at the bottom of this policy. You may also designate an authorized agent to make a request on your behalf.

8. Notice to Nevada Residents

Under Nevada Revised Statutes Chapter 603A, residents of Nevada have the right to opt out of the “sale” of certain “covered information” collected by operators of websites or online services. We do not currently sell covered information as defined by Nevada law. However, if you are a Nevada resident and would like to submit a proactive request to opt out of any future sale of your covered information, please contact us at the email address provided below with the subject line “Nevada Opt-Out Request.”

9. Your Choices and Account Management

• Email Communications: You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions included in those emails. Please note that even if you opt out of marketing messages, we may still send you non-promotional communications relating to your orders or account.
• Account Information: You may review, update, or correct your account profile and shipping information at any time by logging into your account on our website.

10. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make material changes to this policy, we will post the updated policy on our website and update the policy’s “Effective Date.” Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Pure Start / Ajmerani LLC
Email: info@ajmerani.com